Standards for Advertising Copytesting: A Psychometric Interpretation
- 期刊名称Journal of Advertising
- 作者David H. Furse and David W. Stewart
- 卷第11卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小2230.38KB
- 发表时间1982
- DOI10.2307/4188419
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