New Books in Review
- 期刊名称Journal of Marketing Research
- 作者Hanssens, Dominique M.
- 卷第19卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1028.48KB
- 发表时间1982-02
- DOI10.1177/002224378201900116
- 页码156-162
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