Book Review Section and Communications
- 期刊名称Journal of Macromarketing
- 作者Wish, J. R.; Seth, M. A.; Vergow, J.; Dholakia, N.
- 卷第3卷
- 期第2期
- 印刷ISSN0276-1467
- 文件大小866.38KB
- 发表时间1983-12-01
- DOI10.1177/027614678300300210
- 页码56-60
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