Public Perceptions of Subliminal Advertising
Zanot, Eric J.; Pincus, J. David; Lamp, E. Joseph
- 期刊名称Journal of Advertising
- 作者Zanot, Eric J.; Pincus, J. David; Lamp, E. Joseph
- 卷第12卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1098.27KB
- 发表时间1983-03
- DOI10.1080/00913367.1983.10672829
- 页码39-45