From the Editor
- 期刊名称Journal of Marketing
- 作者Cunningham, William H.; Enis, Ben M.; Cunningham, William H.; Hollander, Stanley C.
- 卷第47卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小435.92KB
- 发表时间1983-06
- DOI10.1177/002224298304700301
- 页码5-6
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