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Comments: [An Empirical Comparison of Awareness Forecasting Models of New Product Introduction]

Joseph Blackburn, Kevin Clancy, H. J. Claycamp, J. Dodson, N. Doughty and Joe A. Dodson, Jr.

期刊名称Marketing Science
作者Joseph Blackburn, Kevin Clancy, H. J. Claycamp, J. Dodson, N. Doughty and Joe A. Dodson, Jr.
卷第3卷
期第3期
印刷ISSN0732-2399
电子ISSN1526-548X
文件大小190.35KB
发表时间1984
DOI10.2307/183988
页码198-202