The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role
- 期刊名称Journal of Marketing
- 作者Hutt, Michael D.; Speh, Thomas W.
- 卷第48卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1219.23KB
- 发表时间1984-09
- DOI10.1177/002224298404800406
- 页码53-61