Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison
- 期刊名称Journal of Marketing Research
- 作者Leigh, Thomas W.; MacKay, David B.; Summers, John O.
- 卷第21卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1017.19KB
- 发表时间1984-11
- DOI10.1177/002224378402100410
- 页码456-462
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