The Making of Modern Advertisingby Daniel Pope
- 期刊名称Journal of Advertising
- 作者Review by: Quentin J. Schultze
- 卷第14卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小803.13KB
- 发表时间1985
- DOI10.2307/4188555
- 页码62-64
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