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Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

Lynn R. Kahle, Sharon E. Beatty and Pamela Homer
  • 期刊名称Journal of Consumer Research
  • 作者Lynn R. Kahle, Sharon E. Beatty and Pamela Homer
  • 卷第13卷
  • 期第3期
  • 印刷ISSN0093-5301
  • 电子ISSN1537-5277
  • 文件大小207.72KB
  • 发表时间1986-12
  • DOI10.2307/2489431
  • 页码405-409
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