Classifying Products Strategically
- 期刊名称Journal of Marketing
- 作者Patrick E. Murphy and Ben M. Enis
- 卷第50卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小630.48KB
- 发表时间1986-07
- DOI10.2307/1251583
- 页码24-42
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