International Marketing Policy: A Discussion of the Standardization Construct and Its Relevance for Corporate Policy
- 期刊名称Journal of International Business Studies
- 作者Peter G. P. Walters
- 卷第17卷
- 期第2期
- 印刷ISSN0047-2506
- 电子ISSN1478-6990
- 文件大小466.14KB
- 发表时间1986
- DOI10.2307/154583
- 页码55-69
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