海量图书期刊资源,随时随地畅享阅读乐趣
Who Controls the Mass Media? / Popular Myths and Economic Realitiesby Martin H. SeidenReview by: Stuart H. Surlin · Journal of Advertising · 1976
Appraising the Economic and Social Effects of Advertising: A Review of Issues and Evidenceby Robert D. Buzzell; Stephen A. GreyserReview by: Stuart H. Surlin · Journal of Advertising · 1974