EFFECTS OF TYPE OF COMPARATIVE ADVERTISEMENT ON RESPONSES TO THE ADVERTISEMENT AND THE ADVERTISED PRODUCT
- 期刊名称Psychological Reports
- 作者COLLINS, MICHAEL G.; WATERS, L. K.
- 卷第59卷
- 期第2期
- 印刷ISSN0033-2941
- 电子ISSN1558-691X
- 文件大小273.77KB
- 发表时间1986-10
- DOI10.2466/pr0.1986.59.2.495
- 页码495-501
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