海量图书期刊资源,随时随地畅享阅读乐趣
Quality mattersWilliam F. Massy; Steven W. Graham; Paula Myrick Short · 2007
DECISION SCIENCE IN ACADEMIC ADMINISTRATIONWilliam F. Massy · 1981
Research assessment in Hong KongNigel J. French; William F. Massy; Kenneth Young · 2001
A Theory of Market SegmentationHenry J. Claycamp and William F. Massy · Journal of Marketing Research · 1968
Philosophy of Marketing ScienceReview by: William F. Massy · Journal of Marketing · 1965
Research Assessment in Hong KongNigel J. French, William F. Massy and Kenneth Young · Higher Education · 2001
Analysis of Retailer Advertising BehaviorWilliam F. Massy and Ronald E. Frank · Journal of Marketing Research · 1966
Toward Future TheoryReview by: William F. Massy · Journal of Marketing · 1964