The Strategic and Operational Planning of Marketing.by Gordon E. Greenley
- 期刊名称The Journal of the Operational Research Society
- 作者Review by: Ian Goswell
- 卷第38卷
- 期第4期
- 印刷ISSN0160-5682
- 文件大小81.23KB
- 发表时间1987-04
- DOI10.2307/2582063
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