Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
Robin, Donald P.; Reidenbach, R. Eric
- 期刊名称Journal of Marketing
- 作者Robin, Donald P.; Reidenbach, R. Eric
- 卷第51卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1975.54KB
- 发表时间1987-01
- DOI10.1177/002224298705100104
- 页码44-58