Compliance strategies in direct response advertising
Carol A. LeBourveau; F. Robert Dwyer; Jerome B. Kernan
- 作者Carol A. LeBourveau; F. Robert Dwyer; Jerome B. Kernan
- 卷第2卷
- 期第3期
- 印刷ISSN0892-0591
- 电子ISSN1520-6653
- 文件大小892.66KB
- 发表时间1988
- DOI10.1002/dir.4000020306
- 页码25-34