The Strategic Marketing Process
Dodson, Don C.; Dotson, Michael; Young, Dave; McIlwain, Thomas F.
- 期刊名称Health Marketing Quarterly
- 作者Dodson, Don C.; Dotson, Michael; Young, Dave; McIlwain, Thomas F.
- 卷第5卷
- 印刷ISSN0735-9683
- 电子ISSN1545-0864
- 文件大小140.25KB
- 发表时间1988-12-02
- DOI10.1300/J026v05n01_03
- 页码17-22