GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS
Stevenson, Thomas H.; Swayne, Linda E.
- 期刊名称Journal of Business & Industrial Marketing
- 作者Stevenson, Thomas H.; Swayne, Linda E.
- 卷第3卷
- 期第1期
- 印刷ISSN0885-8624
- 文件大小610.73KB
- 发表时间1988-01
- DOI10.1108/eb006049
- 页码37-44