Book Reviews
Barnard, Neil; Fletcher, Winston; Weisglas, M.
- 期刊名称International Journal of Advertising
- 作者Barnard, Neil; Fletcher, Winston; Weisglas, M.
- 卷第7卷
- 期第3期
- 印刷ISSN0265-0487
- 电子ISSN1759-3948
- 文件大小443.77KB
- 发表时间1988-01
- DOI10.1080/02650487.1988.11107067
- 页码279-282