The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
- 期刊名称Journal of Consumer Research
- 作者Ida E. Berger and Andrew A. Mitchell
- 卷第16卷
- 期第3期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小357.50KB
- 发表时间1989-12
- DOI10.2307/2489508
- 页码269-279
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