Conjoint Reliability Measures
Dick R. Wittink, David J. Reibstein, William Boulding, John E. G. Bateson and John W. Walsh
- 期刊名称Marketing Science
- 作者Dick R. Wittink, David J. Reibstein, William Boulding, John E. G. Bateson and John W. Walsh
- 卷第8卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小141.88KB
- 发表时间1989
- DOI10.2307/183982
- 页码371-374