Note—Conjoint Reliability Measures
- 期刊名称Marketing Science
- 作者Wittink, Dick R.; Reibstein, David J.; Boulding, William; Bateson, John E. G.; Walsh, John W.
- 卷第8卷
- 期第4期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小223.29KB
- 发表时间1989-11
- DOI10.1287/mksc.8.4.371
- 页码371-374
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