A content analysis of direct response television advertising
- 作者Alan J. Bush; Robert P. Bush
- 卷第4卷
- 期第1期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小621.13KB
- 发表时间1990
- DOI10.1002/dir.4000040104
- 页码6-12
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