The Verbal Content of TV Advertising and its Circulation in Everyday Life
- 期刊名称Journal of Advertising
- 作者Alperstein, Neil M.
- 卷第19卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1305.49KB
- 发表时间1990-06
- DOI10.1080/00913367.1990.10673183
- 页码15-22
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