Book Review: Marketing Performance Assessment
- 期刊名称Journal of Marketing
- 作者Jaworski, Bernard J.; Shapiro, Stanley J.
- 卷第54卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小737.82KB
- 发表时间1990-01
- DOI10.1177/002224299005400110
- 页码135-137
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