Cross‐cultural Colour Comparisons: Global Marketers Beware!
- 期刊名称International Marketing Review
- 作者Jacobs, Laurence; Keown, Charles; Worthley, Reginald; Ghymn, Kyung‐Il
- 卷第8卷
- 期第3期
- 印刷ISSN0265-1335
- 文件大小559.29KB
- 发表时间1991-03
- DOI10.1108/02651339110137279
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