Value Segmentation: A Model for the Measurement of Values and Value Systems
Wagner A. Kamakura and José Afonso Mazzon
- 期刊名称Journal of Consumer Research
- 作者Wagner A. Kamakura and José Afonso Mazzon
- 卷第18卷
- 期第2期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小345.49KB
- 发表时间1991-09
- DOI10.2307/2489556
- 页码208-218