Television Exposure: Programs vs. Advertising
- 期刊名称Current Issues and Research in Advertising
- 作者Abernethy, Avery M.
- 卷第13卷
- 印刷ISSN0163-3392
- 电子ISSN2165-820X
- 文件大小944.18KB
- 发表时间1991-03
- DOI10.1080/01633392.1991.10504959
- 页码61-77
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