Global Advertising: Issues and Practices
Moriarty, Sandra E.; Duncan, Thomas R.
- 期刊名称Current Issues and Research in Advertising
- 作者Moriarty, Sandra E.; Duncan, Thomas R.
- 卷第13卷
- 印刷ISSN0163-3392
- 电子ISSN2165-820X
- 文件大小1709.07KB
- 发表时间1991-03
- DOI10.1080/01633392.1991.10504970
- 页码313-341