The effect of free samples on immediate consumer purchase
- 期刊名称Journal of Consumer Marketing
- 作者Lammers, H. Bruce
- 卷第8卷
- 期第2期
- 印刷ISSN0736-3761
- 文件大小602.34KB
- 发表时间1991-02
- DOI10.1108/07363769110034992
- 页码31-37
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