Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility
- 期刊名称Journal of Advertising
- 作者Jerry B. Gotlieb and Dan Sarel
- 卷第20卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小1628.64KB
- 发表时间1991
- DOI10.2307/4188786
- 页码38-45
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