A Comment on Patterns of Store Choice and Customer Gain/Loss Analysis
- 期刊名称Journal of the Academy of Marketing Science
- 作者Wilson, E. J.; Woodside, A. G.
- 卷第19卷
- 期第4期
- 印刷ISSN0092-0703
- 文件大小759.12KB
- 发表时间1991-09-01
- DOI10.1177/009207039101900410
- 页码377-382
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