The interactive effects of comparative advertising on brand and company image change.
- 期刊名称The Japanese journal of psychology
- 作者Hama, Yasuhisa
- 卷第62卷
- 期第1期
- 印刷ISSN0021-5236
- 电子ISSN1884-1082
- 文件大小1185.86KB
- 发表时间1991
- DOI10.4992/jjpsy.62.39
- 页码39-45
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