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State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

Richard P. Bagozzi, Hans Baumgartner and Youjae Yi
  • 期刊名称Journal of Consumer Research
  • 作者Richard P. Bagozzi, Hans Baumgartner and Youjae Yi
  • 卷第18卷
  • 期第4期
  • 印刷ISSN0093-5301
  • 电子ISSN1537-5277
  • 文件大小428.72KB
  • 发表时间1992-03
  • DOI10.2307/2489262
  • 页码505-518
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