Book Reviews
Lichtenthal, J. David; Ducoffe, Robert H.; Copulsky, William; Plank, Richard E.; Bingham, Frank G.
- 期刊名称Journal of Business-to-Business Marketing
- 作者Lichtenthal, J. David; Ducoffe, Robert H.; Copulsky, William; Plank, Richard E.; Bingham, Frank G.
- 卷第1卷
- 期第1期
- 印刷ISSN1051-712X
- 电子ISSN1547-0628
- 文件大小2799.69KB
- 发表时间1992-06-19
- DOI10.1300/J033v01n01_05
- 页码99-121