Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

• 作者Curtis P. Haugtvedt; Richard E. Petty; John T. Cacioppo
• 卷第1卷
• 期第3期
• 印刷ISSN1057-7408
• 电子ISSN1532-7663
• 文件大小1149.20KB
• 发表时间1992
• DOI10.1016/s1057-7408(08)80038-1
• 页码239-260