Cannibalism in Multibrand Firms
- 期刊名称Journal of Product & Brand Management
- 作者Traylor, Mark B.
- 卷第1卷
- 期第3期
- 印刷ISSN1061-0421
- 文件大小502.35KB
- 发表时间1992-03
- DOI10.1108/10610429210036825
- 页码17-23
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