Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
- 期刊名称Marketing Letters
- 作者Bernd H. Schmitt and Laurette Dubé
- 卷第3卷
- 期第2期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1018.14KB
- 发表时间1992-04
- DOI10.2307/40216249
- 页码115-126
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