The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality
- 期刊名称Journal of the Academy of Marketing Science
- 作者Gotlieb, J. B.; Sarel, D.
- 卷第20卷
- 期第3期
- 印刷ISSN0092-0703
- 文件大小1771.92KB
- 发表时间1992-06-01
- DOI10.1177/0092070392203006
- 页码253-260
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