Contextualized representations of brand extensions: Are feature lists or frames the basic components of consumer cognition?

• 作者Bernd H. Schmitt; Laurette Dubé
• 卷第3卷
• 期第2期
• 印刷ISSN0923-0645
• 电子ISSN1573-059X
• 文件大小952.35KB
• 发表时间1992-04
• DOI10.1007/bf00993991
• 页码115-126