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Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability

Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability

Mantrala, Murali K.; Sinha, Prabhakant; Zoltners, Andris A.

期刊名称Journal of Marketing Research
作者Mantrala, Murali K.; Sinha, Prabhakant; Zoltners, Andris A.
卷第29卷
期第2期
印刷ISSN0022-2437
电子ISSN1547-7193
文件大小1768.45KB
发表时间1992-05
DOI10.1177/002224379202900202
页码162-175

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