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Advertising conjectures and the nature of advertising competition in an oligopoly

Advertising conjectures and the nature of advertising competition in an oligopoly

Barry J. Seldon; Sudip Banerjee; Roy G. Boyd
  • 作者Barry J. Seldon; Sudip Banerjee; Roy G. Boyd
  • 卷第14卷
  • 期第6期
  • 印刷ISSN0143-6570
  • 电子ISSN1099-1468
  • 文件大小880.22KB
  • 发表时间1993
  • DOI10.1002/mde.4090140602
  • 页码489-498
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