Brand Equity in the Business‐to‐Business Sector

• 期刊名称Journal of Product & Brand Management
• 作者Gordon, Geoffrey L.; Calantone, Roger J.; di Benedetto, C. Anthony; Gordon, Geoffrey L.; Calantone, Roger J.; di Benedetto, C. Anthony
• 卷第2卷
• 期第3期
• 印刷ISSN1061-0421
• 文件大小1026.38KB
• 发表时间1993-03
• DOI10.1108/10610429310046689
• 页码4-16