Advertising Claim Objectivity: Antecedents and Effects
- 期刊名称Journal of Marketing
- 作者William K. Darley and Robert E. Smith
- 卷第57卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小834.48KB
- 发表时间1993-10
- DOI10.2307/1252222
- 页码100-113
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