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A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages

A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages

David F. Midgley and Grahame R. Dowling
  • 期刊名称Journal of Consumer Research
  • 作者David F. Midgley and Grahame R. Dowling
  • 卷第19卷
  • 期第4期
  • 印刷ISSN0093-5301
  • 电子ISSN1537-5277
  • 文件大小623.06KB
  • 发表时间1993-03
  • DOI10.2307/2489444
  • 页码611-625
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