MARKOR: A Measure of Market Orientation
- 期刊名称Journal of Marketing Research
- 作者Kohli, Ajay K.; Jaworski, Bernard J.; Kumar, Ajith
- 卷第30卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小1919.65KB
- 发表时间1993-11
- DOI10.2307/3172691
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