Integration and Effectiveness of Marketing Information Systems
- 期刊名称European Journal of Marketing
- 作者Sääksjärvi, Markku V.T.; Talvinen, Jari M.
- 卷第27卷
- 期第1期
- 印刷ISSN0309-0566
- 文件大小471.85KB
- 发表时间1993-02
- DOI10.1108/03090569310024567
- 页码64-80
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