Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

• 期刊名称Journal of Consumer Research
• 作者Kardes, Frank R.; Kalyanaram, Gurumurthy; Chandrashekaran, Murali; Dornoff, Ronald J.
• 卷第20卷
• 期第1期
• 印刷ISSN0093-5301
• 电子ISSN1537-5277
• 文件大小1038.14KB
• 发表时间1993-06
• DOI10.1086/209333